Reducing your spaminess factor

googleThere are a number of techniques you can apply to improve the chances of your emails arriving at their destination, and not being identified as spam. This article describes how to implement them.


Checking first

We can start by checking your current spam score.

  1. Browse to mail-tester.com.
  2. Using your email account send an email to the address given.
  3. Click the button labelled Then check your score.

Make a note of your score (I got 5.6 initially) and see if the following changes make any difference!

 

SPF and DKIM

Start by accessing cPanel for your domain.

  1. Go to Mail > Email Authentication.
  2. In the DKIM section, click the Enable button.
  3. In the SPF section, click the Enable button.
  4. Click the Update button.

I had to edit the SPF record to add Google as a mail server.

  1. Go to Domains > Advanced DNS Zone Editor.
  2. Select your domain from the drop-down field.
  3. Find the TEXT record that was added and change it to something like:
v=spf1 +a +mx +ip4:123.223.95.14 include:_spf.google.com ~all

 

DMARC

In cPanel we now need to use the DNS editor.

  1. Go to Domains > Advanced DNS Zone Editor.
  2. Select your domain from the drop-down field.
  3. In the Add a Record section, add the following entries and click the Add Record button.
Name: _dmarc.yourdomain.com.
TTL: 14400
Type: TXT
TXT Data: v=DMARC1; p=none; rua=mailto:This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Image Alt text

I often use an image as part of my signature. To improve your spaminess factor you should include Alt text for any images used in an email. Here is a method that worked for me, using Google Docs. Remember that images in an email, will need to be stored on a web server somewhere.

  1. Open Google Docs.
  2. Create your signature, including any images.
  3. Right-click on the image, and choose Alt text.
  4. Enter a Title and Description of your image.

 

Thanks for visiting,
Steven